You can retrieve information about venues in Vistar’s SSP by accessing a JSON file in a shared s3 bucket. This allows you to independently launch open exchange campaigns without needing support from Vistar or publishers prior to each campaign’s launch. The venue drop JSON file helps you to understand how much inventory qualifies based on your set targeting, how many impressions you can traffic, what creative sizes you need to provide, and much more.
The JSON file that contains the venue data is dropped in an s3 bucket (s3://vistarmedia-3p-inventory/production/inventory.json) and is refreshed on a daily basis to ensure that the information is up-to-date. Here's an example of the correct command to run to access the file :
aws s3 cp s3://vistarmedia-3p-inventory/production/inventory.json inventory.json
The following fields are included in the venue drop file:
| Name | Field name | Description | Type | Example |
| Public ID | public_id |
Globally unique identifier of the venue. | String | vae9d:acb1234 |
| Industry ID | industry_id |
Unique identifier for the screen as specified by the publisher. | String | abc1234 |
| Venue Name | venue_name |
Name for the venue as defined by the publisher. | String | Test Venue |
| Venue Type ID | venue_type_id |
ID describing the requesting venue type. For mapping of IDs to labels, see Venue types in Vistar’s SSP | Integer | 301 |
| Publisher Display Name | publisher_ |
Name the publisher chooses to display for themselves. | String | Lamar |
| Publisher Currency | publisher_ |
Local currency for the publisher. | String | USD |
| Latitude | latitude |
The requesting screen’s latitude. | Number | 40.71284 |
| Longitude | longitude |
The requesting screen’s longitude. | Number | -74.00615 |
| Country | country |
Country in which the venue is located. | String | US |
| Height | height |
Height of the screen in pixels. | Integer | 1080 |
| Width | width |
Width of the screen in pixels | Integer | 1920 |
| Avg. Floor CPM Cents | avg_floor_ cpm_cents |
Floor CPM of the venue in local currency cents for open auction transactions Cannot exceed a value equivalent to $500 US dollars |
Integer |
800 |
| Publisher Currency | publisher_currency |
Currency of the publisher's CPM floor |
Integer | USD |
| Supports Video |
supports_video |
Whether or not the venue supports video ads | Boolean |
FALSE |
| Supports Banner |
supports_banner |
Whether or not the venue supports banner ads | Boolean |
TRUE |
| Supports Audio |
supports_audio |
Whether or not the venue supports audio | Boolean |
TRUE |
| Min Duration |
min_duration |
Minimum accepted video duration | Integer | 5 |
| Max Duration |
max_duration |
Maximum accepted video duration | Integer | 30 |
| Avg. Daily Impressions |
avg_daily_ impressions |
Average daily impressions available on the screen based on historical request volumes | Number |
24654.4 |
| Avg. Impression Multiplier |
impressions_ per_spot |
dooh.impmultiply value for ads on the screen assuming a 15s spot duration | Number |
12.21 |
| Deal Enabled |
deal_enabled |
Whether or not the venue is available via PMPs/deals | Boolean |
TRUE |
| Open Exchange Enabled |
exchange_enabled |
Whether or not the venue is available via open exchange | Boolean | FALSE |