Dynamic creatives make advertising more efficient and targeted. They do this by using real-time data to update specific elements. They can display promotional offers, sports scores, directions to nearby stores, stock prices, traffic updates, or local weather—all customized for the audience.
In digital out-of-home (DOOH) advertising, scaling dynamic creatives has been challenging. This is because each media owner's content management system (CMS) and Player have unique requirements. Vistar's solution eliminates that complexity. Instead of building custom creatives for each media owner, our dynamic rendering service instantly converts creatives into images. This means more straightforward campaign scaling while reducing setup and testing time.
Dynamic creatives can be static or animated. Static creatives stay the same while on screen, delivering a clear, consistent message. Animated creatives use transitions, effects, or shifting elements to capture attention and create a more engaging experience. Both formats have their strengths—static designs offer simplicity and clarity, while animated designs add energy and excitement.
Vistar’s dynamic creative solution
There are two components to Vistar’s dynamic creative offering:
- Dynamic rendering service: Technology that converts a dynamic creative into an image based on inputs defined in each creative. Our dynamic creative spec outlines creative requirements in order to be compatible with our rendering service.
- Vistar’s Creative Studio: In addition to the technology required to support dynamic creative at scale, we also offer creative design and building services to ensure your dynamic creative is built effectively for DOOH. Services include: design consultation and proposal, dynamic creative development, and access to 3rd party data feeds. For more information on pricing, please refer to the rate cards attached here.
Supported use cases
Below is a breakdown of our supported dynamic use cases. For use cases that rely on a third party data provider, you can reference the data providers we are currently integrated with.
If you have an upcoming use case not listed below, reach out to support@vistarmedia.com to discuss feasibility.
| Use Case | Example | Data Provider | Market Availability |
|---|---|---|---|
| Nearest store & distance to store |
|
Client provided | Global |
|
Countdowns ("less real-time" countdowns — |
|
N/A | Global |
| Regional Product Promotions |
|
Client provided (Feasibility required) |
Global |
|
Weather in a Destination |
|
Digichief | Global |
| Lottery |
|
Digichief | US, Canada |
|
Live Sports Scores
|
|
Digichief | US, Canada |
Getting started
As we continue to evolve our dynamic offering, the Vistar team will provide support for all campaigns that include dynamic creatives. There are a few stages involved in this process:
- Feasibility: Work with your dedicated Vistar rep to confirm your dynamic use case is currently supported.
- Planning: Create your plan with Vistar’s DSP and select the appropriate dynamic fee based on your budget tier.
- Design: Provide design specifications or leverage recommendations from Vistar’s Creative Studio.
- Build + Test: Vistar’s Creative Studio team builds dynamic creative and provides previews for final approval before activation.
- Activation: Once campaign setup is complete, Vistar will upload and associate the final version of the dynamic creative, so campaigns can go live.