Data Partner Directory

Vistar partners with industry leading data providers to enable data-driven OOH with comprehensive targeting and measurement solutions. 

 

Accretive Media

Partner Name: Accretive Media

Partner Overview: Accretive Media is an out-of-home data and technology company that empowers brands to become a part of consumers’ everyday lives. Through its proprietary Accretive Data Lake, Out-of-Home Graph™, and I-SEA methodology, the platform combines advanced data, targeting, and measurement capabilities – keeping consumers informed, creating value for property owners, and helping brands win. 

 

Partner Offerings & Geographic Availability

 

Targeting 

Offering

Global Availability

Accretive Audiences

  • United States

 

Acxiom

Partner Name: Acxiom

Partner Overview: Acxiom is an enterprise data, analytics, and software as a service company. Acxiom compiles insights on known consumers and households to provide the most accurate, comprehensive, up-to-the-minute data available. This enables advertisers to understand, identify, and target audience segments, whether the channel used to connect is online, mobile, television, email, or direct mail. Acxiom ingests, cleans, matches, enhances, and distributes diverse data sets at scale in a privacy-compliant way. 

 

Partner Offerings & Geographic Availability

 

Targeting 

Offering

Global Availability

Acxiom Audiences

  • United States

 

Adsquare

Partner Name: Adsquare

Partner Overview: Adsquare is the Real-Time Data Exchange that gives advertisers access to accurate data at scale, enabling more relevant campaigns based on audiences and their context. The platform puts data at the heart of programmatic campaigns and makes it actionable for more effective targeting, measurement, and insights.

 

Partner Offerings & Geographic Availability

 

Targeting 

Offering

Global Availability

Adsquare Segments

  • United Kingdom

 

Arrivalist

Partner Name: Arrivalist

Partner Overview: Arrivalist is the leading location intelligence provider in travel. We use mobile location datasets to provide actionable insights on consumer behavior, competitive share, media effectiveness, and market trends. Over 200 travel marketers, including 100 cities, 40 U.S. states, and 4 out of the top 10 U.S. theme parks use these insights to inform media strategy, operations, and destination development.

 

Partner Offerings & Geographic Availability

 

Measurement 

Offering

Global Availability

Arrivalist Foot Traffic Study

  • United States

 

Comscore

Partner Name: Comscore

Partner Overview: Comscore is a trusted partner for planning, transacting, and evaluating media across platforms. With a data footprint that combines digital, linear TV, and over-the-top viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multi screen behavior and make business decisions with confidence. 

 

Partner Offerings & Geographic Availability

 

Targeting 

Offering

Global Availability

Comscore Audiences

  • United States

 

Cuebiq

Partner Name: Cuebiq

Partner Overview: Cuebiq is a next generation location intelligence company, leveraging the largest database of accurate and precise location data in the U.S. Its intelligence platform analyzes location patterns of 61M+ monthly active U.S. smartphone users across 180+ apps, allowing businesses to glean actionable insights. 

 

Partner Offerings & Geographic Availability

 

Targeting

Offering

Global Availability

Cuebiq Audiences

  • United States

 

Measurement 

Offering

Global Availability

Cuebiq Foot Traffic Study

  • United States

 

Dun & Bradstreet

Partner Name: Dun & Bradstreet

Partner Overview: 

By uncovering truth and meaning from data, Dun & Bradstreet connects customers with the prospects, suppliers, clients, and partners that matter most, and have since 1841. Nearly ninety percent of the Fortune 500, and companies of every size around the world, rely on Dun & Bradstreet’s data, insights, and analytics. 

D&B Audience Targeting ensures B2B marketers and agencies reach the right decision makers through programmatic, social, or TV advertising by leveraging factual (deterministic) data. We've brought the world’s largest and most trusted commercial database online by aligning 300M+ company and 100M+ contact records to over 350M+ cookies and mobile IDs.

 

Partner Offerings & Geographic Availability

 

Targeting

Offering

Global Availability

Dun & Bradstreet Audiences

  • United States
Dynata

Partner Name: Dynata

Partner Overview: Dynata is a trusted research partner for data-driven insights that power marketers’ growth. Dynata’s dataset of more than 62 million consumers and business professionals, fully-permissioned with billions of verified data points, gives marketers access to a wide variety of audiences. Dynata connects their data with marketer’s data and other sources to reveal a holistic picture of customers. Real people, ready to share their attitudes, behaviors, and insights is the cornerstone for precise and trustworthy high-quality data. Partnering with Dynata allows marketers to acquire, understand, and act on the insights needed to accelerate time to market, make better decisions, and drive business growth.

 

Partner Offerings & Geographic Availability

 

Measurement

Offering

Global Availability

Dynata Brand Study

  • Canada
  • United States

Dynata Market Pulse Study

  • Australia
  • Canada
  • United Kingdom (Beta)
  • United States

Dynata Opportunity to See Study

  • Australia
  • Canada
  • United Kingdom (Beta)
  • United States

 

Environics Analytics

Partner Name: Environics Analytics

Partner Overview: Environics Analytics is one of North America’s premier marketing and analytical services companies. We help customers turn data and analytics into insight, strategy, and results. Established in 2003, we offer the full range of analytical services—from data supplier to strategic consultancy—and provide authoritative reports, software, and modeling approaches to solve business challenges. Our team of marketers, modellers and geographers help organizations identify their business problems, develop data-driven solutions, and achieve success along every phase of their analytics journey. 

 

Partner Offerings & Geographic Availability

 

Targeting

Offering

Global Availability

Environics Analytics Audiences

  • Canada

 

Epsilon

Partner Name: Epsilon

Partner Overview: Epsilon is an original compiler of consumer data. All data is originally sourced offline and is confirmed by multiple sources. 87% of the records in our data are confirmed by 4 or more sources. In addition to the rich demographic, lifestyle, and financial data that we compile, Epsilon owns more actual consumer purchase behavior that is available for targeting than any other company. Epsilon is an original compiler of data. Our data is sourced from 30 different types of sources including public sources like phone directories, tax assessors, licenses/permits, and voter registrations. Epsilon also surveys consumers directly through our Shopper's Voice survey. This source provides more than 20 million total responders and 3 million responses per year offering deep insights into consumer attitudes, lifestyles, and preferences. We have thousands of relationships with retailers and publishers that provide directly observed behavior related to purchases on 80% of the households in the U.S. In all we process approximately 65 billion records per year to create the Epsilon data that we make available to the market.

 

Partner Offerings & Geographic Availability

 

Targeting

Offering

Global Availability

Epsilon Audiences

  • United States

 

Foursquare

Partner Name: Foursquare

Partner Overview: Foursquare is a technology platform that powers leading business solutions and consumer products through a deep understanding of location. Foursquare builds intelligent location-enabled solutions for consumers, advertisers, app developers, and enterprise organizations in order to help make sense of the ways in which people move throughout the real world. Foursquare’s location platform makes its tools and data available to leading brands and companies, helping them to locate, engage with, message, and measure consumers. Foursquare’s mission is to build the most trusted, independent location platform for understanding how people move through the real world. Foursquare’s business solutions, Targeting, Measurement, Places, Pilgrim SDK, Analytics, and Pilgrim SDK, together empower brands to understand and connect to targeted audiences as well as measure foot traffic and advertising success. Foursquare merged with another location intelligence company Factual in 2020. 

 

Partner Offerings & Geographic Availability:

 

Targeting

Offering

Global Availability

Foursquare Audiences

  • Australia
  • Canada
  • New Zealand
  • Singapore
  • United States

Foursquare Places

  • Australia
  • Canada
  • United Kingdom
  • United States

 

Measurement

Offering

Global Availability

Foursquare Foot Traffic Study

  • Canada
  • United States

 

HYP

Partner Name: HYP

Partner Overview: HYP is an Australian owned and operated audience and measurement provider. HYP’s mission is to make the complex task of applying data for marketing easy, portable, and insightful. HYP has engineered solutions and tools to meet the very specific yet diverse needs of technology providers, marketers, and media owners. HYP’s data come from 100% cookie free, 100% consent-driven, and opt-in devices only. HYP is Australia's largest audience base for omni-channel targeting, with the scale of 17-20 million devices each month and 1500+ ready to activate segments across integrated DSPs and SSPs. HYP’s partnership with Vistar also allows brands and agencies to build custom audience segments based on their specific objectives and campaign goals. 

 

Partner Offerings & Geographic Availability

 

Targeting

Offering

Global Availability

HYP Audiences

  • Australia

 

IBM Watson Advertising

Partner Name: IBM Watson Advertising

Partner Overview: IBM Watson Advertising Weather Targeting combines the power of weather’s ability to drive emotion and action with IBM’s AI capabilities to model and train algorithms. This turns the relationship between weather, location, and complex data sets like health conditions, product sales, and consumer activity into actionable, proven solutions without relying on third-party cookie data.

Weather is a relative phenomenon. A forecast of 50 degrees in one city may not cause the same behavior as it would in another. Rather than relying solely on temperature or other basic factors, each Weather Targeting trigger uses machine learning to improve resonance by recognizing what the weather “feels like” and how consumers in that specific area are likely to react.

 

Partner Offerings & Geographic Availability:

 

Targeting

Offering

Global Availability

IBM Watson’s Weather Targeting

  • Australia
  • Canada
  • United Kingdom
  • United States

 

IHS Markit - Polk

Partner Name: IHS Markit - Polk

Partner Overview: IHS Markit is a world leader in critical information, analytics, and solutions for the major industries and markets that drive economies worldwide. The Polk Audience Solutions group partners closely with automotive OEMs, dealers, and affiliates to deliver industry-leading audience, measurement, and insight products. The Polk Audience data assets are built on the foundation of 100% of vehicle transactions across the U.S., ensuring the capabilities span the entire car-buying lifecycle.

 

Partner Offerings & Geographic Availability:

 

Targeting

Offering

Global Availability

IHS Polk Audiences

  • United States

 

Measurement

Offering

Global Availability

IHS Sales Lift Study - Auto

  • United States

 

InMarket

Partner Name: InMarket

Partner Overview: InMarket has been the leader in 360-degree consumer intelligence, real-time marketing for thousands of major brands since 2010. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate real-time, and measure success in driving sales. InMarket holds more than 27 patents across location, attribution, and digital marketing. InMarket acquired NinthDecimal, a location-based attribution and analytics firm, in 2020. 

 

Partner Offerings & Geographic Availability

 

Targeting

Offering

Global Availability

InMarket Audiences

  • United States

 

Measurement

Offering

Global Availability

InMarket Foot Traffic Study

  • United States

 

IRI

Partner Name: IRI

Partner Overview: IRI helps CPG advertisers and their agencies better plan, target, activate, measure, and optimize their media investments. Its market-leading solution portfolio is built on a robust enterprise technology platform, the largest CPG shopper, sales, causal, and media viewing data pool and cutting edge predictive analytics. IRI ProScores® are modeled targetable audiences for the total U.S. IRI, partner, and retailer data and IRI’s proven modeling methodology provide better look-alike households.

 

Partner Offerings & Geographic Availability

 

Targeting

Offering

Global Availability

IRI Audiences

  • United States

 

Measurement

Offering

Global Availability

IRI Sales Lift Study - CPG

  • United States

 

L2

Partner Name: L2

Partner Overview: L2 is the country’s leading provider of high-quality voter data and voter modeling. L2 uses the most accurate voter data set of over 160mm records including full demographic and commercial enhancements along with issue modeling from HaystaqDNA and Latino Decisions to drive  targeting in political advertising.

 

Partner Offerings & Geographic Availability

 

Targeting

Offering

Global Availability

L2 Audiences

  • United States

 

Lifesight

Partner Name: Lifesight

Partner Overview: Lifesight is a leading customer intelligence platform that helps brands and enterprises leverage identity resolution and data enrichment to power their customer data strategies like never before. Their industry leading solution enables the transformation of customer data into actionable insights that helps drive business decisions, optimize marketing spend and improve customer experiences. Their platform is powered by their LifeID customer graph technology, which leverages privacy compliant 2nd & 3rd party data sets to build billions of consumer profiles globally using AI, so brands and enterprises can easily identify, engage, and measure new and existing customers.

 

Partner Offerings & Geographic Availability:

 

Measurement

Offering

Global Availability

Lifesight Foot Traffic Study

  • Australia

 

LiveRamp

Partner Name: LiveRamp

Partner Overview: 

As the leading data connectivity platform powered by core identity capabilities and an unparalleled network, LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. LiveRamp’s fully interoperable and neutral infrastructure delivers end-to-end addressability for the world’s top brands, agencies, and publishers. 

Headquartered in the technology hub of San Francisco, LiveRamp delivers privacy-conscious solutions that honor the best practices of leading associations, including the Digital Advertising Alliance’s (DAA’s) ICON and AppChoices programs, the Interactive Advertising Bureau (IAB), the Data & Marketing Association (DMA), and the Advertising Research Foundation (ARF).

 

Partner Offerings & Geographic Availability:

 

Targeting

Offering

Global Availability

LiveRamp Data Store Audiences

  • United States
  • Canada

 

Merkle

Partner Name: Merkle

Partner Overview: Merkle is the largest privately-held customer relationship marketing agency in the U.S. For more than 25 years, Fortune 1,000 companies and leading non-profit organizations have partnered with Merkle to build and maximize the value of their customer portfolios and return on their marketing investments. 

 

Partner Offerings & Geographic Availability:

 

Targeting

Offering

Global Availability

M1 Audiences

  • United States

 

MFour

Partner Name: MFour

Partner Overview: MFour introduced Surveys On The Go® (SOTG), a consumer research app, in 2011. With 10 million daily consumer journeys, it’s the largest, first-party panel in the U.S. Consumers share their opinions via surveys sent to their phones. They are paid to give their feedback in surveys and to have their behaviors studied on their smartphones through GPS. The Surveys on the Go® (SOTG) Mobile App is used to trigger surveys based on observed digital behavior and usage of key apps. As the recognized leader in survey technology, MFour combines consumer opinions obtained through surveys with GPS tracking, together with observed online activities and purchases.

 

Partner Offerings & Geographic Availability

 

Measurement

Offering

Global Availability

MFour Brand Study

  • United States

MFour Market Pulse Study

  • United States

MFour Opportunity to See Study

  • United States

 

PlaceIQ

Partner Name: PlaceIQ

Partner Overview: As the leading location intelligence platform, PlaceIQ connects marketers to location-based audiences at scale, measures realworld visitation, and derives powerful insights about consumer behavior. To deliver an accurate, unified understanding of consumer movement patterns, PlaceIQ’s technology maps high quality location data to a precise basemap. The company is headquartered in New York City and has offices in Palo Alto, Chicago, and Los Angeles.

 

Partner Offerings & Geographic Availability

 

Targeting

Offering

Global Availability

PlaceIQ Audiences

  • United States

 

Measurement

Offering

Global Availability

PlaceIQ Foot Traffic Study

  • United States

 

Reveal Mobile

Partner Name: Reveal Mobile

Partner Overview: Using opted-in mobile location signals, Reveal Mobile helps app publishers, brands, and agencies find and reach their target audience. By using both GPS and beacon signals to increase accuracy and precision, our location-based audiences outperform standard behavioral targeting. Reveal Mobile’s privacy compliant approach has earned certification from the Network Advertising Initiative and the EU-US Privacy Shield. Reveal Mobile acquired Mira, an out-of-home (OOH) focused location intelligence company, in 2021. 

 

Partner Offerings & Geographic Availability

 

Measurement

Offering

Global Availability

Web Conversion Study

  • United States

 


Have a preferred partner that is not listed above? Please let us know by submitting a request by emailing support+dsp@vistarmedia.com with partner name and solution of interest included.

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