Vistar partners with top data providers to deliver targeted and measurable solutions for data-driven out-of-home (OOH) advertising. We develop third-party audiences in collaboration with our data partners using their unique data types and segment curation. This approach applies the same successful strategies to digital out-of-home (DOOH) campaigns.
Check out our data partner profiles below to discover the best solution for your campaign.
| Partner | About |
AccretiveTargeting: Audience Segments Measurement: Online Conversion Study Location: USA Live In: US |
Accretive provides privacy-compliant consumer data segments to boost out-of-home advertising. You can use Accretive’s people-based targeting to reach custom out-of-home segments on any US screen. This approach helps you make a bigger impact with your ads. Audience Use Cases
Online Web Conversion Measurement Use Cases
Outdoor advertising (OOH) campaigns can now be digitally measured. This allows for measuring effectiveness across online KPIs.
Audience Segments
|
AcxiomTargeting: Audience Segments Location: EMEA, USA Live In: US, NL, DE
|
Acxiom is an enterprise data, analytics, and software-as-a-service company. It compiles insights on known consumers and households to provide real-time data. It ingests, cleans, matches, enhances, and distributes diverse data sets at scale while ensuring privacy compliance. This helps advertisers identify and target audience segments, regardless of the channel (online, mobile, television, email, direct mail) used for connection. Audience Use Cases
Audience Segments
|
AdsquareTargeting: Audience Segments Location: APAC, Canada, EMEA, USA Live In
|
Adsquare is a real-time data exchange. It gives advertisers large-scale, accurate audience data for improved campaign relevance. The platform centralizes data for better targeting, measurement, and insights using spatial, audience, and mobile location data to enhance campaign performance. Audience Use Cases
Audience Segments
|
Affinity AnswersTargeting: Audience Segments Location: USA Live In: US |
Affinity Answers is a marketing data science company. They offer social-powered insights to help brands work more efficiently and effectively. They use their TrueAffinity® Graph to capture and analyze billions of social engagements. This helps them understand consumer preferences towards brands, media properties, and other interests. Affinity Answers supports over 400 global brands, agencies, and AdTech partners. They do this by providing solutions that boost return on ad spend (ROAS) and reduce customer acquisition costs (CAC). Through the partnership, marketers can run true omnichannel campaigns using social-based audiences in DOOH. Audience Use Cases
Audience Segments
|
ArrivalistMeasurement: Foot Traffic Location: USA Live In: US |
Arrivalist is the leading location intelligence provider for travel. They use mobile location data to offer insights into consumer behavior, market trends, media effectiveness, and competitive share. Over 200 travel marketers, including 100 cities, 40 U.S. states, and 4 of the top 10 U.S. theme parks, use these insights for media strategy, operations, and destination development. Use Cases
Foot Traffic Study |
CircanaMeasurement: Sales Lift, Matched Market Test Location: USA, EMEA Live In: US, UK, FR, Nl, DE |
Circana is a top advisor on consumer behavior. They use advanced technology, analytics, cross-industry data, and expertise to help leading brands and retailers grow. Circana focuses on understanding the complete consumer, the complete store, and the complete wallet. This partnership provides a sales lift measurement solution. This helps measure the impact of DOOH advertising on Consumer Packaged Goods (CPG) sales. We recommend this study for national campaigns. Sales Lift Use Cases
For CPG brands launching new products in retail stores or seeking to deliver exclusive promotions at point-of-purchase. |
CuebiqMeasurement: Foot Traffic Location: USA Live In: US |
Cuebiq changes how businesses use mobility data. They offer a straightforward way to map and measure offline behavior, leading the industry in privacy standards. Cuebiq has a top-notch data collection framework, making it safe and easy for businesses to use location data for innovation and growth. Foot Traffic Use Cases
Reveals how your cross-channel advertising influences store visits. This helps you prove the impact of your marketing dollars in the offline world. |
DatonicsTargeting: Audience Segments Location: USA, Canada Live In: US, CA |
Datonics, a subsidiary of AlmondNet, is a leading aggregator and distributor of detailed search, purchase-intent, life-stage, B2B, demographic, and premium data. They offer over 1,300 pre-packaged segments and unlimited custom segments. These segments help deliver relevant, privacy-sensitive ads on all devices. Datonics collects data from online publishers, mobile locations, and household profiles. They compile the data in their in-house ID-Graph (AdExchanger Best Identity Tech 2023) for hygiene and accuracy. Their technology and sourcing enable precise targeting with 90% North American coverage. Audience Use Cases
Audience Segments
|
Dun & BradstreetTargeting: Audience Segments Location: APAC, Canada, USA Live In: US |
Dun & Bradstreet is a global leader in business decision data and analytics. They help companies improve performance by providing accurate B2B audience targeting. Advertisers can reach their target audience through DOOH campaigns on Vistar's platform. Whether targeting tech decision-makers or retail employees, their segments support B2B targeting. In partnership, advertisers can access hundreds of their segments on Vistar's DSP. Dun & Bradstreet's audience targeting lets advertisers reach decision-makers with accurate deterministic data. They have the largest and most trusted commercial database, with 300M+ company records, 100M+ contact records, and 350M+ cookies and mobile IDs. They also have 600+ audience segments, including business firmographics, professional attributes, and predictive indicators. Audience Segments
|
DynataMeasurement: Brand Measurement Location: EMEA, USA, APAC, Canada Live In:
|
Dynata is a trusted partner that helps you grow with data-driven insights. They have a dataset of over 62 million consumers and professionals, backed by billions of verified data points. Their data is fully permissioned and connects with marketers' data and other sources to provide a complete customer picture. Real people share their attitudes, behaviors, and insights, creating reliable and precise data. Partnering with Dynata helps you act on insights faster, improve decision-making, and drive business growth. Use Cases
|
Environics AnalyticsTargeting: Audience Segments Location: Canada Live In: CA |
Environics Analytics is one of North America's leading marketing and analytics companies. Since 2003, they've turned data into insights, strategies, and results. Their services include data supply, consultancy, reports, software, and modeling approaches. Their team of experts help you identify business problems and develop data-driven solutions. Environics PRIZM is a system that groups consumers based on demographics, lifestyle, behavior, and location. It uses psychographic and behavioral insights to help you understand your audience and improve marketing strategies. PRIZM covers various consumer profiles, from urban professionals to rural families. It helps brands personalize messages and media plans to reach their audience effectively. The methodology behind PRIZM segments uses demographic, behavioral, geographic, and psychographic data to classify consumers into distinct market segments. Audience Use Cases
Example Segments
|
EpsilonTargeting: Audience Segments Location: USA Live In: US |
Epsilon's partnership offers accurate, privacy-forward, and effective audience targeting in DOOH. They source their data from 30+ sources, combined with Epsilon-conducted survey data. This provides more than 20 million responders and 3 million responses annually with insights into consumer attitudes, lifestyles, and preferences. With over 3,000 available audiences in Vistar's DSP, this partnership gives access to detailed consumer data. This includes transactional insights, demographic information, and lifestyle details for DOOH campaign activation. Data Types
Audience Use Cases
Audience Segments
|
EyeotaTargeting: Audience Segments Location: APAC, Canada, USA Live In: US, CA, AU, NZ, SG, TH, ID, PH
|
Eyeota's partnership unlocks global targeting in DOOH through Eyeota Audiences and Eyeota's Global Data Marketplace. Eyeota Audiences fuse online and offline identifiers. This generates robust, cookieless audience targeting data that B2B and B2C brands can use for marketing and advertising across any digital channel on a global scale. Eyeota has more than 50,000 audience data profiles available. They categorize these profiles by vertical, consumer lifestyle, and seasonal events. They're then classified by the traits and personas that influence the consumer's path to purchase. Data Types
Audience Use Cases
Audience Segments
|
FoursquareTargeting: Audience Segments, Point-of-Interest Data Measurement: Foot Traffic Location: USA, APAC, Canada, EMEA, LATAM Live In
|
Foursquare, formerly Factual, creates audience segments based on actual device movement and locations visited. Foursquare's partnership enhances your current targeting strategies from other media channels into DOOH. Foursquare uses first-party and high-quality data sources to create comprehensive geospatial datasets. These datasets are securely processed and enhanced using machine learning. The result is accurate data that you can use to build audience segments based on visitation and other metrics. Leverage these datasets in Vistar's DSP to target points of interest and audiences, along with a foot traffic measurement report. When combined, these elements offer detailed insights into your campaign's effectiveness. We believe in the power of location. What you experience in the real world and where you go reflect who you are and what you value. We assist leading global companies in tapping into this intelligence. This creates better customer experiences and smarter business outcomes, all based on the world’s leading platform for understanding people, places, and the interactions between them. Audience Use Cases
Audience Segments
Places Use Cases
Reach consumers based on points of interest with more than 115 attributes. These include location, chain, hours of operation, social media presence, tips, photos, popularity, and more.
Foot Traffic Use Cases
Quantify the lift in visits to your brand's physical locations. This helps you learn how your ads influence people to engage in-store and in person. |
GroundTruthTargeting: Audience Segments Location: USA Live In: US |
GroundTruth is a location-based marketing platform that helps you reach people based on their real-world actions. It uses cutting-edge technology and combines first-party data, third-party partnerships, and bid stream data for accurate targeting at scale. With this integration, you can leverage GroundTruth’s precise location-based audiences to enhance your programmatic DOOH campaigns. This partnership helps you target consumers based on their visitation patterns, ensuring your messages reach the right audience at the perfect moment. Audiences Use Cases
Location-based Audience Targeted Audience Use Cases
|
HYPTargeting: Audience Segments Location: APAC Live In: AU |
HYP is an Australian-owned audience and measurement provider. Their mission is to make marketing data easy, portable, and insightful. They create solutions and tools to meet the diverse needs of technology providers, marketers, and media owners. Their data is 100% cookie-free, consent-driven, and comes from opt-in devices only. HYP is Australia's largest audience base for omni-channel targeting. It covers 17-20 million devices each month and offers over 1,500 ready-to-activate segments across integrated DSPs and SSPs. This partnership allows brands and agencies to create custom audience segments based on their objectives and campaign goals. Audience Use Cases
Audience Visitation Patterns |
InMarketTargeting: Audience SegmentsMeasurement: Foot Traffic Location: USA Live In: US |
InMarket's Lift Conversion Index® (LCI®) is a people-based attribution solution that enhances Vistar's Ad Platform. It provides a comprehensive view of advertising impact. LCI® uses location data from around 200 million permission-based monthly active users. It also incorporates transaction insights from over 560 million anonymized credit cards. This combination gives an unparalleled perspective on omnichannel media performance. This is how InMarket compliments Vistar's Ad Platform. First, your target audience is exposed to Vistar advertising campaigns. InMarket then identifies the exposed audience and qualifies users who visit a retail location or make a purchase. LCI then measures the incremental lift in both visits and sales, including in-store and online transactions. This partnership combines rich DOOH viewership data and deep consumer insights. This sets a new standard in advertising effectiveness for DOOH. You'll receive results as an Executive Summary report 4-6 weeks after the campaign. Audience Use Cases
Measure visits to a brand’s brick-and-mortar locations driven by digital DOOH media exposure. For example:
|
LifesightMeasurement: Foot Traffic Location: Canada, APAC Live In: CA, AU, NZ, SG
|
Lifesight is a top customer intelligence platform. It helps brands and enterprises use identity resolution and data enrichment to improve customer data strategies. Their leading solution turns customer data into actionable insights. This helps to drive business decisions, optimize marketing spend, and improve customer experiences. They use LifeID customer graph technology to power their platform. This technology uses privacy-compliant data sets to build billions of consumer profiles globally with AI. This allows brands and enterprises to easily identify, engage, and measure new and existing customers. Use Cases
Foot Traffic Study |
LiveRampTargeting: Audience Segments Location: USA Live In: US |
LiveRamp offers a globally leading data connectivity platform. It's powered by core identity capabilities and an unmatched network. LiveRamp empowers companies and their partners to connect and use data more effectively. This allows for enhanced customer experiences and better business outcomes. LiveRamp delivers privacy-conscious solutions that honor the best practices of leading associations, including:
Audience Use Cases
|
LocalaMeasurement: Foot Traffic Location: APAC, EMEA, Canada Live In: CA, AU, NL, DE, BE, FR, FI, AT, SE, DK, CH, NO, UK
|
Locala's partnership helps brands understand the true impact DOOH provides to store traffic patterns. By connecting ad plays and traffic patterns, brands can measure total store visits, footfall uplift, and average distance to the store. Foot Traffic Use Cases
|
MFourMeasurement: Brand Measurement Location: USA Live In: US |
MFour is the recognized leader in survey technology. They combine consumer opinions from surveys with GPS tracking. They also incorporate observed online activities and purchases. This comprehensive approach provides valuable insights into consumer behavior. MFour launched Surveys On The Go® (SOTG), a consumer research app, in 2011. With 10 million daily consumer journeys, it's the largest first-party panel in the US. Consumers share their opinions via surveys sent to their phones and are paid for their feedback. Their smartphone behaviors are also studied through GPS. The SOTG app triggers surveys based on observed digital behavior and the usage of key apps. Brand Measurement Use Cases
|
Mira (Reveal Mobile)Reveal Mobile acquired Mira in 2021. Measurement: Online Conversion Study Location: USA Live In: US |
Reveal measures the effectiveness of DOOH campaigns across various online KPIs, including web conversions, user behaviors, app downloads, and in-app actions. Reveal helps you understand your DOOH campaign's role in your omnichannel efforts. Online Conversion Use Cases
|
Narrative.IOTargeting: Audience Segments Location: APAC, Canada, USA, LATAM Live In:
|
Narrative.io is a platform for location data collaboration. It helps brands create data strategies, build data monetization businesses, fuel growth marketing, and inform product development. As technology advances, businesses use geolocation to reach consumers with personalized, location-based content and ads. This partnership allows advertisers to run privacy-safe, accurate, and impactful DOOH campaigns worldwide. Audience Use Cases
Enable global targeting strategies within digital-out-of-home campaigns. |
PlaceIQ (Precisely)Precisely acquired PlaceIQ in 2022. Targeting: Audience Segments Location: USA Live In: US |
PlaceIQ uses location and purchase data to create granular and scalable audiences. PlaceIQ extends your digital targeting segments to DOOH. This helps you reach the same audience as they move through the physical world. As the leading location intelligence platform, PlaceIQ connects marketers to location-based audiences at scale. They measure real-world visitation and derive powerful insights into consumer behavior. PlaceIQ’s technology maps high-quality location data to a precise base map to deliver an accurate, unified understanding of consumer movement patterns. Audience Use Cases
Audience Segments
|
Polk AutomotiveMeasurement: Sales Lift Location: USA Live In: US |
Polk uses S&P Global's relationships with states, OEMs, financial institutions, and 30+ years of vehicle transaction history to gather data on every US household. This helps advertisers understand buying behavior, brand loyalty, payment ranges, and lease end timing. Automotive Sales Lift Use Cases
|
SpotziTargeting: Audience Segments Location: EMEA Live In: EMEA |
Spotzi is a top provider of geomarketing data. They help brands with profiling and targeting capabilities for better out-of-home campaigns. They currently operate in EMEA and plan to expand to the US, Canada, and APAC. Spotzi connects directly with Vistar's Global DSP. This helps you plan and target campaigns globally and locally. It removes data gaps across regions and keeps targeting precise across countries. Audience Use Cases
|
The Weather CompanyTargeting: Weather Data Location: APAC, Canada, EMEA, USA Live In:
|
The Weather Company provides weather triggers in the DOOH channel. This lets advertisers serve relevant ads around the world in real-time. Audience targeting and campaign measurement have put first-party data in the spotlight. With 70% of the digital audience being non-addressable, marketers are turning to alternative data sources to reach the right people. The Weather Company's cookieless targeting solutions use weather, AI, and consumer insights to segment and reach audiences with privacy-forward data signals. Supported by top-notch data science expertise, these segments help advertisers connect with consumers during key moments as they plan their daily activities around the weather. Weather Trigger Types
Weather Segments
|
TolunaTargeting: Opportunity to See, Market Pulse Measurement: Brand Measurement Location: Canada, EMEA Live In: CA, NL, DE, BE, FR, SE, DK, CH, NO, UK, FI, AT |
With Toluna, brands can run Opportunity to See and Market Pulse studies to measure the effectiveness of DOOH on market perception. Toluna is a leading global research and insights provider facilitating smarter data-driven decisions. Opportunity to See Use Cases
You can explore brand metrics like awareness, consideration, and consumer intent. Run a test group exposed to your campaign and compare them to a control group. In an Opportunity to See study, the test group includes individuals in the market where your media runs. This helps to understand market-level impacts. Market Pulse Use Cases
Use Market Pulse studies to check your brand's health in the markets where your DOOH campaigns are live. Dive into demographic breakouts for more insights, to make informed decisions about future audience and targeting strategies. Market Pulse studies help you measure:
|
Have a preferred partner that is not listed above? Please let us know by submitting a request by emailing support+dsp@vistarmedia.com with the partner name and solution of interest included.