Ad Request Data Usage

There are 3 stages of communication between a venue and Vistar’s ad server: the ad request from the venue, an ad response from Vistar, and the proof of play from the venue.

On average, those messages are the following sizes:

  • Request - 900 B
  • Response
    • 1.25 KB if there is an ad to play
    • 300 B if there is no ad to play, almost entirely headers
  • Proof of Play - 400 - 800 B, depending on headers

For a venue requesting 1 :15s spot to Vistar in an 8 spot loop, operating 24 hours a day, and receiving an ad to play on every request, that would equate to 1.7 - 2 MB per day and 50-60 MB per month.


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