Hi Everyone! We’ve released some exciting new features this month:
- Even Pacing Updates
- Frequency Contols
- Creative Workflow Updates
Even Pacing Updates
Pacing on all campaigns now support changes to dates and budgets mid-flight! This means that whether your campaign gets extended/contracted or if spend is added/reduced, pacing will automatically adjust and deliver evenly for the duration of the campaign.
Media owners can now place a limit on the number of times a line item can deliver to a single venue in an hour for direct-sold orders! This works hand-in-hand with even pacing to deliver ads evenly across a line item’s targeted venues. Read More...
Creative Workflow Updates
We’ve released the first of many new features around streamlining the workflow for creatives in digital-out-of-home. In this first iteration, the types of creatives our system can accept have been expanded. There are also additional validation messages for creatives that fail to process. This should make the experience more self-explanatory when creatives are uploaded. Lastly, buyers will no longer have to input a static duration when uploading creatives. Static duration will still be available for media owners. Stay tuned for more as we revamp our creative process over the next few months!