Adding Measurement to a Plan
In planning, if a budget is over $100K/30MM Impressions, the measurement link will become clickable. Once “+ Add Data and Measurement” is selected and the terms are accepted, a drop-down will be available. Studies can then be added to a Plan via the drop-down.
All measurement fees are provided under the “measurement cost” column. Plans with measurement added can only be launched as a new IO.
Adding Measurement to an IO
Measurement can be added to any new IO in the same way it is added in planning. After the budgetary requirements are met, measurement can be added and saved. Once any campaign under an IO starts delivering, measurement studies cannot be changed or modified from the dashboard.
Reporting on Measurement
After a campaign starts delivering impressions, measurement fee totals can be viewed in reporting.