Today we released Version 3.47.
We made some minor improvements and bug fixes for media buyers:
Creative “Submit for Approval” modal now shows all applicable venue types for each network. Previously, the list was limited to 5, and you had to download a csv of the rest. This was pretty annoying, so we got rid of the download.
Fixed a bug that caused progress bars to display incorrectly for dollar budgeted Insertion Orders / campaigns.
The biggest change in 3.47 was the addition of creative flight dates. This affects media buyers and media owners using Vistar for direct ad serving. See details below, and
let us know if you have any questions:
Creative Flight Dates
You now have the option to set start and end dates for each creative. This feature applies to both buyers on the Vistar exchange and media owners who are using the Vistar ad server to manage their direct deals. Buyers on the Vistar exchange create "campaigns," while media owners create "line items." All concepts discussed in this article apply to both campaigns and line items, so the phrases may be used interchangeably.
Why would I want to set start and end dates on creatives?
Your clients may ask you to run a campaign during which they want to swap creatives. They may even want to swap creatives several times. Previously, you would need to set up separate line items for each creative, or remember to swap out the creatives at the appropriate time. Now, you can apply all of the creatives you need to a single line item (campaign), and set the dates as needed.
How does it work?
Let's use an example. Imagine you have a client who wants to run a campaign for 1 month (Monday April 4th to Sunday May 2nd). They want to run one creative for the first three weeks of the flight and a second creative for the last week.
To set this up you would create a single line item (or campaign) with a start date of April 4th and an end date of May 2nd. As shown below:
Associate your creatives as you always do:
To apply the start and end dates, click the "Edit" button next to your creatives:
In the popover that appears, click the checkboxes to activate the start and end dates. Then, set the dates as needed.
In this example, for the creative running for the first three weeks, we set the start date to 4/4, and the end date to 4/24. For the second creative, we repeat the process and set it to run for the last week of the flight (4/25 - 5/1). Finally, we see the dates under the "Start Date" and "End Date" columns:
Now, Creative 1 will automatically stop serving at 11:59 pm on 4/24. Creative 2 will start running immediately after that.
- Flight dates are optional. If you don't set them, all creatives will behave as they always have (each will serve equally).
- You can use the creative flight dates in conjunction with day part / day of week targeting to handle complex scheduling scenarios.
As always, feel free to reach out to firstname.lastname@example.org with any pressing questions.