Release 3.55

Hi Everyone!

Today we released Version 3.55. We added some features for media owners leveraging our ad server.

Added base-rate CPM to Venues

Previously, the CPM floor for the exchange was the only CPM value that could be associated with a venue. However, media owners that use Vistar for their direct-sold business need to be able to store their rate card CPM at the venue/unit level as well.  The platform team can assist you with setting this value.

Added Creative Companions to the UI/REST

Creative companions allow users to attach additional metadata to creative assets. For example, you might have images or overlay text that go along with the main creative.

For more information about how to add Creative Companions, check this out.

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