This week we released version 4.02. We’ve made the following changes and improvements:
- Daily Pacing email to media owners
- Media owners now able to set share of voice goals at the proposal creation stage
- Bug fix: Improved delivery on impressions in direct ad serving
Daily pacing email to media owners
We have implemented a supplementary reporting solution for media owners that use our ad serving capabilities - The Pacing Summary Report. As part of this feature, interested organizations will be able to request that a subset of recipients receive the pacing summary report, to be sent out nightly at 11:50pm.
The body of the email will only show line items that are behind pace, whereas the csv attachment will give users quick insight into how each of their active line items are delivering relative to the expected spend rate.
Media owners now able to set share of voice goals at the proposal creation stage
As part of our continued enhancements to inventory we’ve added Share of Voice as a goal on the proposal form. With this goal selected, the user will enter their desired SoV, such as 15% and a CPM.
Impressions and price will be computed by the system based on the selected inventory filters.
We’ve made improvements on the ad server end to guarantee full delivery of impressions on orders trafficked by a media owner. As a result, at the end of a live campaign media owners will see delivery of 100% (or slightly over) on impressions in reporting.